From StarWars.com:
"Star Wars fans who were kids during the classic trilogy years of the '70s and '80s probably remember receiving at least one Star Wars toy back in the day -- an action figure that sort of resembled the actor, or a playset tricked out with hokey action features that may or may not have been featured in the film.

Toy collector Nick Macarty remembers those days all too well, and has made a mission out of preserving the classic line's legacy through custom creations inspired by Star Wars toys made famous by Kenner between 1978-1985. Nick likes to create the Star Wars toys that never were but should have been, complete with retro-style packaging that's near and dear to the hearts of old-school collectors..."