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2007 Q&A Session With Hasbro's Star Wars Brand Team Round 12
Jay Cochran - October 26, 2007




Hasbro's Star Wars brand team has agreed to answer three questions from Jedi Insider fans every other week. Here are this week's questions and answers.


JI: It seems like we have a lot of new product coming out all at once. Some of these new waves are not making it to shelves in a lot of places because other figures like the Saga Legends figures are using up the shelf space. Is this something you are aware of, and do you feel confident that the newer waves of 30th Anniversary figures will make their way to shelves in enough numbers that most people will be able to find these figures?

Hasbro: As we have said many times before, the Saga Legends shipments have nothing to do with the shipment of The Anniversary Collection figures, so please put that issue aside. The simple answer is that as the TAC figures sell down, more will be shipped to that retailer. Now, the other issue is the wave compression - there are a good number of waves in a short period of time, and some of the new may be shipped before we are done with the previous. We want all retailers to get a proportionate amount of each wave, but this also means that they might show up at different rates. Hang in there - we are releasing a good amount of each wave and not "shorting" anything, so we are confident it'll only be a matter of time before they show up at a retailer near you.

JI: Now that you are doing Indiana Jones product as well as Star Wars, have you ever considered doing a tribute to Harrison Ford set that incorporates both Star Wars and Indiana Jones in the same set for collectors?

Hasbro: That is an interesting idea, but something we have not considered pursuing as we remain focused on the characters and each property separately.

JI: We have heard that there may be some type of collaboration between Hasbro and Sideshow Toys to bring Star Wars playsets to the shelves. Is there anything at this point you can tell us about this?

Hasbro: There are no further updates on any more Hasbro and Sideshow collaborations. While we have had some good discussions, it has been only that to this point.


First round of questions and answers for 2007, click here.

Second round of questions and answers for 2007, click here.

Third round of questions and answers for 2007, click here.

Fourth round of questions and answers for 2007, click here.

Fifth round of questions and answers for 2007, click here.

Sixth round of questions and answers for 2007, click here.

Seventh round of questions and answers for 2007, click here.

Eighth round of questions and answers for 2007, click here.

Ninth round of questions and answers for 2007, click here.

Tenth round of questions and answers for 2007, click here.

Eleventh round of questions and answers for 2007, click here.





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