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2007 Q&A Session With Hasbro's Star Wars Brand Team Round 5

Jay Cochran - April 27, 2007




Here is a new round of Q&A from Hasbro's Star Wars brand team. Now every other Friday, Jedi Insider will be able to submit 3 questions for the Hasbro's Star Wars brand team. They will make their best effort to answer each question we send in.

2007 Q&A Session With Hasbro's Star Wars Brand Team Round 5



JI: With the continuing success of the Vintage Collection series; what are the chances we'll see a Vintage Power of the Force series, and more importantly: a super-articulated resculpt of Yakface? (Question from JI reader Joenubb)

Hasbro: If Vintage continues, doing some POTF series does make sense so the chances are good at some point. Yak-Face would be very low on our list of ones to do, simply because there are a lot more important characters ahead of him.

JI: We are seeing some pre-orders for something called "I Am Your Fathers Day" 2-pack. What is this?

Hasbro: The "I am Yoru Father's Day" is indeed a real product, one both having some fun with Star Wars and one intended to take advantage of Father's Day gift-giving period. It is a product exclusive to Wal-Mart. It is intended to be a gift that kids can give their dads, and consists of a unique Father's Day card and two figures that of course emphasize a father/son connection. The idea is that you and dad can share the fun of Star Wars, with a figure for both you and your dad to to enjoy. The product has a new zip-strip that allows the card to be taken off cleanly and the package folded back on itself for a gift box. Since it is
a 100% kid-targeted product, and if we could have avoided creating a kit-bashed figure we would have, but the "anguished" face of the original Bespin Luke just didn't cut it for what we wanted to do with this set. (See image below)


JI: What are the chances of seeing new collector figure cases being released? I'm talking about vinyl briefcase ones that have the art on the front with pull-out trays that can be turned over and used as figure stands? Could we see those re-released, one with art from all 6 movies on the front and sticker name sheets to put in the trays for new figures?

Hasbro: Carrying cases do not seem to be in that much demand based on actual sales the last few years, so we haven't been in a rush to get back into the category. Your approach is interesting - we'll look at it.


To see the first round of questions and answers for 2007 Click here.

Second round of questions and answers for 2007 Click here.

Third round of questions and answers for 2007 Click here.

Fourth round of questions and answers for 2007 Click here.



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