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Lucasfilm Launches Initiative to Benefit Stand Up To Cancer
Jay Cochran - September 15, 2011


Lucasfilm announced today that in celebration of the September launch of Star Wars: The Complete Saga on Blu-ray, it is linking up with celebrities, eBay and Major League Baseball to ask fans to Use the Force for Good to support Stand Up To Cancer (SU2C). SU2C funds groundbreaking cancer research that will get new therapies to patients quickly and save lives.

“Lucasfilm joining with eBay, Major League Baseball and a wonderful group of actors is an amazing force for good being brought to bear in Stand Up To Cancer’s fight against this disease, and we are profoundly grateful,” said SU2C Co-Founder Sue Schwartz. “With one in two men and one in three women diagnosed in their lifetimes, cancer affects us all. SU2C’s mission is to persuade each and every person to support the scientists working to end cancer, and this initiative gives legions of Star Wars fans fun and easy ways to do that.”

The campaign will launch today with a video featuring celebrity Star Wars enthusiasts encouraging fans to Use the Force for Good and join Lucasfilm in donating to Stand Up To Cancer. SU2C Ambassadors Aziz Ansari, Zach Galifianakis, Bill Hader, Ed Helms, Ken Jeong, Jaime King, Seth Rogen, Andy Samberg and Emma Stone – along with Star Wars alum Samuel L. Jackson – will each Use the Force for Good as they recreate classic Star Wars scenes to raise awareness for cancer research. The all-star video tribute appears on the Star Wars YouTube channel youtube.com/starwars.

Also, eBay will use the Force of its 97 million active members to give fans an online destination for browsing unique and special Star Wars items: ebay.com/usetheforceforgood. The destination will allow fans to bid on rare and exclusive items like a one-of-a-kind Star Wars edition 2012 Volkswagen Passat and a once-in-a-lifetime experience; dinner with prominent Bay Area filmmakers George Lucas, Chris Columbus, Francis Ford Coppola, Philip Kaufman and John Lasseter. All charity auctions will begin on September 16th at 4:00 p.m. PDT, and continue until 4:00 p.m. PDT on September 23rd.

Star Wars and SU2C have also created a Stand Up To Cancer line of Star Wars t-shirts. The tees will feature iconic Star Wars artwork alongside SU2C’s signature upward arrows, with slogans like “Blast Cancer” and “Use the Force for Good.” The exclusive tees are available now and can be purchased through the end of the year at store.standup2cancer.org/shop with proceeds benefitting SU2C.





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