Get the scoop on Clone Wars and all the Star Wars series news from on Jedi Insider: the site for daily Star Wars action figures, games, movies and reviews
Abrams Announces “Force for Change” Plus New Episode 7 Character Revealed?
Jay Cochran - May 21, 2014

Director J.J Abrams has released a new video announcing “Force for Change” Campaign to Benefit UNICEF’s Innovation Labs and Programs which you can read about below. In the video and image released for the announcement though it shows the director next to a new alien from the movie. Is this just a background character only seen for a few seconds in Episode 7 or could this be someone with a greater role. The guy definitely has an almost Yoda type vibe to him. Check out the video with Abrams and the image as well as the important announcement he makes where you could win a chance to be in the movie as well.

Today in a special video message from the set of Star Wars: Episode VII, director J.J. Abrams announced the creation of Star Wars: Force for Change, a brand new Star Wars initiative from Disney and Lucasfilm in collaboration with Bad Robot dedicated to finding creative solutions to some of the world’s biggest problems. The first Star Wars: Force for Change campaign will raise funds and awareness for the United Nations Children’s Fund’s (UNICEF) Innovation Labs and its innovative programs that are benefiting the world’s most vulnerable children.

Disney has committed US $1 million to support the launch of Star Wars: Force for Change. Fans can now contribute directly at for a chance to appear in Star Wars: Episode VII. For each $10 contribution made through the Omaze fundraising platform, eligible participants will be automatically entered for a chance to win this once-in-a-lifetime experience. The campaign runs from 12:01am PST on May 21stth until 11:59pm PST July 18th.

The Star Wars: Force for Change Grand Prize includes:
· Airfare and accommodations to London for one winner and a guest
· Behind-the-scenes access on the closed set of Star Wars: Episode VII as VIP guests of J.J. Abrams
· Winner will have the opportunity to meet members of the cast
· Winner and their guest will then be transformed by makeup and costume teams into a Star Wars character and filmed for a scene in Star Wars: Episode VII

"The Star Wars fans are some of the most passionate and committed folks around the globe,” says director J.J. Abrams. “We’re thrilled to offer a chance to come behind the scenes as our VIP guests and be in Star Wars: Episode VII. We’re even more excited that by participating in this campaign, Star Wars fans will be helping children around the world through our collaboration with UNICEF Innovation Labs and projects."

Star Wars continues to inspire generations of dreamers and doers to use their creativity to accomplish great things. Star Wars and Lucasfilm were built on the belief that in uniting creativity with innovation, you can make the impossible possible.

“The Star Wars films were made through George Lucas's adventurous combination of technology and creativity,” says Kathleen Kennedy, president of Lucasfilm. “We wanted to honor and carry on that positive spirit as we start production on Episode VII and use Star Wars to make a difference in the world. Star Wars: Force for Change will help us do that, letting us give back to the fans who keep Star Wars alive, and raising much-needed funds for programs like UNICEF's Innovation Labs.”

By pledging support for Star Wars: Force for Change, fans are helping UNICEF create a brighter tomorrow for kids and families around the world. Through its global network of Innovation Labs, UNICEF helps create sustainable solutions to major issues facing children in the areas of nutrition, water, health, and education. The Star Wars: Force for Change campaign will help fund innovative, life-changing projects in communities around the globe.

"UNICEF works in over 190 countries and territories to help the world’s most vulnerable children and young people identify solutions and create change,” says Christopher Fabian, UNICEF Senior Advisor on Innovation and co-Lead of the Innovation Unit. “We work together with the greatest technologists and designers of our time to create open-source solutions that help millions of people. The support from Star Wars: Force for Change will help to bind these innovators together on a mission to solve the world’s most pressing problems, and create a better future.”

Visit to learn more about this new charitable initiative and the work of UNICEF’s Innovation Labs and programs, and be sure to enter through contribution or free entry for your chance to win at

May the Force be with you!



More Movie & TV News



Entertainment News International (ENI) is the popular culture network for fans all around the world. Get the scoop on all the popular comics, games, movies, toys, and more every day!
Action Figures
Star Wars
© 2015 Entertainment News International - All images, trademarks, logos, video, brands and images used on this website are registered trademarks of their respective companies and or owners. All Rights Reserved. Data has been shared for news reporting purposes only. All content sourced by fans, online websites, and or other fan community sources. Entertainment News International is not responsible for reporting errors, inaccuracies, omissions, and or other liablities related to news shared here. We do our best to keep tabs on infringements. If some of your content was shared by accident. To have it removed right away, please [ Contact Us ].